What is the definition of "Cost Structure" in the Business Model Canvas?
A. Cost of performing all business activities
B. Cost of performing IT activities
C. Cost of performing HR activities
D. Cost of performing purchasing activities
Answer: A
Which option represents a customer pain point?
A. Salesperson attrition is higher than competitors
B. The customer's top accounts plan higher budgets next year
C. A competitor to Cisco has a strong relationship with the CEO
D. The company has upcoming contract negotiations with a labor union
Answer: A
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